Atlanta

Strategy Director.
Music Producer.

I'm Jay Goodwin, a Strategy Director and music producer who has spent the last eight years helping brands find their footing in culture, whether that's on a tennis court, in a hospital waiting room, or through a smart speaker.

I believe sound is one of the most underused strategic tools in brand building. I'm a working music producer who is obsessed with audio logos, sound worlds, and building brands that are felt and experienced, not just seen.

Ja'Qor Goodwin portrait
David Ogilvy ARF Research Award Gold ADDY Awards Telly Award, Silver Shorty Awards Recognition 9 Years Brand Strategy
What I Do

Two worlds.
One practice.

Strategy

Brand, Creative & Cultural Strategy

I've led strategy for brands including Adidas, Children's Healthcare of Atlanta, Georgia Power, Samsung, and Barclays across healthcare, sports, financial services, consumer tech, QSR, and more. I build briefs that give creative teams a clear, inspiring place to start, and strategy that moves the business forward.

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Sound

Music, Sonic Branding & Podcasts

I compose and produce original music across genres, from lo-fi and jazz to cinematic and orchestral. I build sonic identities for brands, compose podcast themes, and I've released nine albums and EPs on streaming platforms. Currently writing about sonic branding strategy.

Explore music